REBORN PROCESS is a reworked vintage brand, taking vintage clothing in a novel direction by restoring and reinventing them. It started with three friends travelling around the country collecting vintage gems and then bringing them to their workspace in New York City to be given a second life.
The three designers are Aeri, a stylist, Hyoni, winner of the Ford Model’s Supermodel of the World 2008, and J., a seasoned producer/photographer.
Their one-of-a-kind reworked vintage designs and cool downtown image built up by their Soho shop have led Reborn Process to enter the next stage of mass production, putting their designs on a worldwide stage. The concept behind their first collection was inspired by the essential items of New Yorkers.
Their debut collection consisted of twelve unique designs of the plaid button down shirt. Extremely well received, it launched their designs into Lane Crawford (Hong Kong), Ron Herman (Japan), Isetan (Japan), Ships (Japan), Pixie Market (NY), Wald (Berlin), Shinsegae (Korea), Steve Alan (Korea). Since their opening in January 2010, Reborn Process has also been featured in various high profile fashion magazines such as Teen Vogue, Style.com, Harper’s Bazaar Japan, Elle Japan, Soen, Nylon Japan, W Korea, Elle Korea, Vogue Girl, InStyle Korea, NYmag.com and etc.
Reborn Process will continue to provide exciting and innovating unique designs through their vintage shop as well as further develop the Reborn Process collection.